Thursday 18 October 2012

Planning- Psychology of media

Psychology of media is the study of behaviour and the mind.
  Psychic Apparatus
   - Sigmund Freud (below) came up with the idea of psychology.
   - He says that there are 3 parts of the mind which control our behaviour.
   - ID: part of the brain that only cares about having fun.
   - Ego: part of the brain that is concerned about what others think (want to be judged).
   - Superego: negotiator of the two parts of the brain (makes decisions).
The protagonist (hero) and antagonist (villain) are usually hyper exaggerated, this is examples of good and evil.

Jacques Lacan: came up with the Mirror Stage and the Ideal I

Mirror Stage

- Infants do not recognise themselves as being an individual.
- At around 18 months, a child recognises that they are human, thus being an individual, and establish their interpretation of themselves. This is known as the mirror stage.

Ideal I

- We are not capable of thinking negatively about ourselves meaning that our way of thinking is correct, because we have nothing to compare it to.
- We have always thought of our thoughts as being perfect. 
- We picture ourselves as characters of the media world as it makes us feel good about ourselves.
- This is known as the Ideal I.

Laura Mulvey (left)

Her ideas were that everything relates to sex e.g. the gaze, scopophilia, gender and objectification.

Scopophilia and Gender

- The representation of gender is formed through how we look at characters and how they look at us in return.

Sexual Objectification

- Sexual objectification is through our gaze, females are portrayed as sexual objects. They are represented as being weak in many different ways.
- Males are seen as powerful.

The Gaze

- This idea of looking is what fulfils our sexual desires.
- How the gaze is constructed is also what helps to create a binary structure of gender.

Why do we watch?

We associate and disassociate ourselves with characters in the film. We basically see ourselves through the character on screen, or disassociate ourself with the character on screen because of the things that the character provides us.

Scopophilia and Voyeurism

Scopophilia is pleasure in watching and Voyeurism is sexual pleasure in watching when people are unaware of you watching.

Voyeurism 
- The idea of spying has become a staple in a film. This can be seen in a variety of ways literally and metaphorically.
- Voyeurism on set is where actors /actresses take part in voyeurism as they are meant to pretend that they are not being watched by film crews.
- Cameras in voyeurism act as a pair of eyes which capture images.
- Audiences and cinema- Audiences in cinemas act as voyeurs due to the nature of how we watch films.

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